Only ResearchByNet uses Quality Triggers ™ to double-validate the integrity of your online survey data.
Did you know that unlike telephone surveys, there is no generally accepted validation standard for online surveys? It’s no wonder that the transition from telephone to online data collection can be unnerving. Gone is the security of knowing that, according to industry standards, 10% of all CATI surveys are monitored and/or validated by trained professionals. There is currently no such standard for online surveys.
At ResearchByNet, we understand the importance of online data integrity for professional market researchers. We believe that online surveys can be just as reliable with the same level of quality and data integrity as telephone surveys. Backed by 35 years of leadership of our parent company Consumer Contact, we recognized that our future success in the online research business would only result from the same commitment we have made in the past to data integrity. Since there are currently no standards for online interview validation, we created a new industry-leading benchmark for ensuring online data integrity.
ResearchByNet uses unique, patent-pending Quality Triggers™ that has have been designed to ensure the integrity of online research data. Quality Triggers ™ are customized to each survey to check the validity of every completed interview by every respondent in real time.
On average, six customized Quality Triggers ™ are set for each questionnaire. This ensures that 100% of completed interviews are validated at least once.
If Quality Triggers™ are activated, the questionable interview is sent to the National Quality Control Department and reviewed, by a trained professional, for integrity a second time. That’s double-validation.
We recognize that double-validation is the key to data integrity so we are committed to double-validating at least 10% of all completed interviews.
That’s data integrity and online survey data you can trust 100%.
Quality Triggers Explained Quicktime movie - click here.
